I gather they're big enough they need at least one more full time staff member, preferably a couple, but have zero means to pay for them as due to illness he can't float it with his day job any more (nor devote the time to do it himself as it's either "day job & live" or "Exodus Wars and starve"
.
Grew too much in terms of demand and output needed but not enough it could be let loose to run itself. I think that happens to a lot of small businesses, sadly.